Frequency Documentation

Linear Creative Guidelines

Linear creatives represent assets that will play at events specified while creating linear programs out of your assets. By default some are provided, but it is highly advised to produce your own to represent your brand. Below are the supported linear creatives:

Creative

Description

Requirements

Example

Ad Fallback

Ad Fallback will be played when there is no ads inserted during a commercial break. This could be a logo splash video with "we'll be right back" message or a brand/content promotion. This video must be at least 5 minutes long and contain an audio track. This video is not looped during playback, so it must be at least as long as your longest ad break.

  • Accepted file formats: MP4 (*.mp4)

  • Minimum video resolution: 1280 x 720 (720p)

Ad Fallback

Technical Difficulties

Technical Difficulties will be played when there are playout issues. This video is played whenever there is a programming gap in the schedule or other technical difficulties. This could be a technical difficulty message, fallback programming or a brand promotion. This video must be at least 30 seconds long and contain an audio track. This video is looped as necessary during playback.

  • Duration 30 seconds or greater

  • Accepted file formats: MP4 (*.mp4)

  • Video resolution: 1280 x 720 (720p)

Technical Difficulties

Time Fill

Time Fill will be played to fill remaining (<30 seconds) in a video programming block (linear program). This video should be able to be stopped at any time and maintain a pleasant user experience. This video must be at least 30 seconds long and contain an audio track.

  • Duration 30 seconds or greater

  • Accepted file formats: MP4 (*.mp4)

  • Video resolution: 1280 x 720 (720p)

Time Fill

Best Practices

  • Creating the perfect “Ad Pod Fallback” experience: Advertising is delivered over-the-top (“OTT”) is typically done in increments of 30 seconds. Therefore, when you create your 3-minute video for the “Ad Pod Fallback”, create three distinct 30 second videos so that if an ad doesn’t load in the first, second, or third position. This way it will create a sense of visual variety for the viewer.

  • Creating the perfect “Technical Difficulty Fallback” experience: In the event that your channel should have an error, this experience will play. The video file will loop when it reaches the end. In general, the video should be produced in a way that it looks like an “infinite loop” without pause. Using simple graphics and subtle music work, but you can also stage elaborately produced videos that give the “infinite loop” appearance. It’s up to your brand voice and creativity to decide how you make define your experience.

  • Creating the perfect “Time Fill” experience: In the event that you need to fill a small duration of time in a linear program, a “Time Fill” event will play. This event is designed to fill odd pieces of time (e.g., 4 seconds and 12 frames), not to be a replacement for advertisement or actual content. As such, the “Time Fill” event should be understated, subtle. Ideally, a soft music track that is more ambient sounds vs. produced music. A rotating logo vs. produced video. The goal of time stretch is to bridge the gap between content, not draw attention to a brief gap in programming.